Best time to post on Facebook
What four studies say, and the one hour three of them share.
First brand read free. No filming.
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The short answer
Four large studies agree most on Sunday at 8 a.m. for Facebook, named by three of the four in your audience’s local time. On weekdays they split: Sprout Social favours Tuesday and Wednesday from noon to 8 p.m., Buffer’s best slot is Thursday at 9 a.m., Hootsuite names Tuesday at 5 a.m. and SocialPilot 9 a.m. to 3 p.m.
Updated
Facebook, hour by hour
Where 3 of 4 studies agree on Facebook
- Sunday 8 a.m.–9 a.m.
Each cell counts how many of the four studies name that hour, in the audience’s local time. Hours read from each study’s Facebook page; sources below.
Use it on your account
- 01
Start with Sunday morning
Sunday at 8 a.m. is the one hour three of the four studies share; add one weekday slot.
- 02
Open Meta Business Suite insights
When your own followers are online beats any study once you have a few weeks of posts.
- 03
Hold the times for four weeks
Same times, varied content. Compare each slot’s reach.
- 04
Keep the best two, test one
Drop the weakest slot and try a new one from the grid.
What each study says
Each study’s own Facebook page, read on 1 October 2026. Percify is not affiliated with any of them.
- Best time, as published
- Thursday at 9 a.m.
- Time zone
- Adjusted to your time zone
- Data
- More than 14 million Facebook posts
- Best time, as published
- Tuesday at 5 a.m.
- Time zone
- Localized across 118 countries
- Data
- Over 1 million social posts
Read next
Your questions, answered
Short answers to what people ask next.
Where four large studies overlap most: Sunday at 8 a.m., in your audience’s local time, named by three of the four. On weekdays the studies disagree.
They split: Sprout Social names Tuesday and Wednesday, Buffer Thursday, Hootsuite Tuesday. SocialPilot gives broad windows every day.
If your buyers use it. Check where your own audience spends time, and judge Facebook by the leads and sales it brings, not by reach alone.
Your audience’s. The studies give local or time-zone-free hours, so post where most of your followers are.
Yes. Percify schedules your approved posts to Facebook and up to 9 other platforms at the times you choose. Posting accounts come with Scale (3) and Ultra (10), or $5 a month each on any plan.