See why it worked, beat by beat.
Paste a TikTok, Reel or Short. See the hook, the beats and the payoff.
Break down any short you like.
A Percify video breakdown shows why a short video held its viewers: what the first seconds promise, how each beat keeps people watching, and where the payoff lands. Use it to judge a format before you spend a post on it.
A link in, the structure out
The hook, each beat and the payoff, with the moment it happens, ready to remake for your brand. An example breakdown.
Every second, accounted for
The parts of a short, where each one starts and what it does. An example breakdown.
A promise in the first line. The answer only comes at the end, so people stay.
The setup. A new shot every couple of seconds keeps the pace up.
The turn. Something the viewer did not expect to see.
The proof, shown on screen rather than just said.
The answer the hook promised, then one clear next step.
How it works, step by step
- 01
Paste a link or upload
A TikTok, Reel or Short link, or your own clip up to 2 minutes.
- 02
Read the structure
Each part comes with the moment it happens, so you see how fast the hook lands and how long the payoff takes to arrive.
- 03
Make your version
Send the structure to viral replication and Percify writes your version from your brand read. Or keep it as a note on what works in your market.
A sheet you can build on
The structure, written down part by part, ready to remake for your brand or to keep as a note.
- Hook
- A question the viewer wants answered
- Lands
- In the first line, before any context
- Beats
- Three, each on a new shot
- Payoff
- Shown on screen at the very end
- Format
- Talking head with captions
- Fits
- Any business with a process to show
Who uses it, and for what
Your questions, answered
What a breakdown keeps, what it leaves and which videos are worth it.
No. It reads the structure only. Nothing from the original footage is reused.
Yes. Upload a clip up to 2 minutes, for example to see why one of your posts did better than the rest.
Viral replication rewrites the script from your brand read, and your avatar presents it in your cloned voice. You approve it before anything is posted.
Pick one that performed for an audience like yours. A format that works in one market often does nothing in another.