Engagement rate calculator
Your post’s engagement rate by followers and by views, next to the published averages for each platform.
First brand read free. No filming.
On this page
The short answer
Engagement rate is a post’s interactions (likes, comments, shares and saves) divided by followers, or by views or reach, times 100. By followers, the 2026 median per post is 2.01% on TikTok, 0.30% on Instagram, 0.21% on YouTube, 0.06% on Facebook and 0.03% on X (Rival IQ). Compare like with like: a rate by views is always higher than one by followers.
Updated
Run your numbers
Engagement rate by followers
3.60%
180 interactions. By views or reach: 6.00%
Compare with a published average
Runs in your browser; nothing is stored. Benchmarks are each report’s own figures, both per follower; your rate is compared on the same base.
Read it fairly
Same base, same count
Socialinsider counts only likes and comments on Instagram, but likes, comments, shares and saves on TikTok. Check what a benchmark counts before you compare.
Median or average
Rival IQ publishes medians, Socialinsider averages; averages run higher because a few viral posts pull them up. The two reports differ by 1.3 to 4 times.
Big accounts score lower
Rates by followers fall as accounts grow, so compare with accounts your size, and with your own past posts above all.
Sends and shares weigh most for reach
Instagram says sends matter slightly more for reaching people who do not follow you, so a post with fewer likes but more sends can travel further.
The benchmarks
Figures as published by each report, read on 7 October 2026. Both benchmark sets divide by followers, so neither is comparable with a rate by reach or views.
How to calculate engagement rate
Engagement rate by reach, by post, by impressions and by views, each × 100.
Source: blog.hootsuite.com, read Invalid Date
- Figures
- The formulas
- Report
- Hootsuite
- Date
- 2026 edition
The formulas
By followers
Interactions ÷ followers × 100. What most benchmark reports use, so it is the one to compare with them.
By reach
Interactions ÷ people reached × 100. Hootsuite calls it the most common formula; it rewards posts that land with whoever saw them.
By views or impressions
Interactions ÷ views (or impressions) × 100. Best for video, and for posts shown mostly to non-followers.
Read next
Your questions, answered
Short answers to what people ask next.
Add a post’s likes, comments, shares and saves, divide by followers (or by views or reach), and multiply by 100. 180 interactions on an account with 5,000 followers is 3.6%.
Above the median for accounts like yours. By followers, the 2026 median per Instagram post is 0.30% (Rival IQ) and the average 0.48% (Socialinsider, likes and comments only).
TikTok runs highest: a 2.01% median per post by followers (Rival IQ, 2026) and a 2.60% average (Socialinsider). Above that, your posts are doing better than most.
Use followers to compare with benchmarks, which mostly divide by followers. Use views or reach to judge a single video, especially one shown mostly to people who do not follow you.
Rates by followers fall as accounts grow because not every follower sees every post. Track your rate by views alongside it.
Percify makes each day’s short video from formats already proven in your niche, then posts it for you, so you can test more ideas and keep the ones that earn shares.