Social media strategy, on one page
The six decisions behind every strategy that works, a 30-day plan, and how to keep it running without a team.
First brand read free. No filming.
On this page
The short answer
A social media strategy is the plan for how a brand uses social platforms to reach a business goal: Who it is for, what you want them to do, which platforms, what you post and how often, and how you will measure it. For most small brands it fits on one page, and consistency in posting decides more than any single clever post.
Updated
Put it to work in 30 days
- 01
Week 1: write the page
Goal, audience, platforms, pillars, cadence, measure. If it takes more than an afternoon, the audience is too broad.
- 02
Week 1: study what performs
Find formats that already worked for accounts like yours; borrow the shape, not the footage.
- 03
Week 2: plan two weeks of posts
Fill a content calendar one row per post, rotating pillars.
- 04
Weeks 2 to 4: post and log
Post on schedule and log views and watch time after 48 hours.
- 05
Week 4: keep what worked
Shift the next month towards the pillars and formats that brought views and customers.
Ways to keep it running
Do it yourself
Cheapest in money, most expensive in time: planning, filming and posting every week.
Hire an agency or freelancer
Hands it off, at agency prices; you still review and often still appear on camera.
Schedulers and AI chat tools
Help with posting and captions; you still bring the strategy, the ideas and the videos.
Percify Brand OS
Runs the content side of the plan: reads your brand, deals daily ideas built on formats that performed, makes each video with your own face and voice, and posts what you approve to up to 10 platforms.
The six decisions
Goal
One business result: signups, sales, bookings. Followers and views are signals on the way, not the goal.
Audience
One group you can describe precisely enough to find, and what they want solved.
Platforms
Where that audience already pays attention. Start with one or two you can keep up.
Pillars and formats
Three to five topics, each with formats that already hold viewers in your market.
Cadence
How often you can post well, every week, without stopping. Steady beats bursts.
Measure
Watch time and shares per post, then signups or sales per platform each month.
Read next
Your questions, answered
Short answers to what people ask next.
The plan for how a brand uses social platforms to reach a business goal: audience, goal, platforms, content pillars and formats, posting cadence and how success is measured.
One goal, one target audience, one or two platforms, three to five content pillars with formats, a posting cadence you can sustain, and the metrics you will review each month.
As often as you can keep up with good posts. Platforms reward consistency and watch time, not a magic number; see how often to post for what the platforms and studies say.
The strategy decides who you are talking to, why and where. The content calendar schedules the individual posts that carry it out.
It can run the content side. Percify deals daily ideas from your website and from formats that performed in your market, makes the videos with your face and voice, and posts the ones you approve; you keep the decisions.