Social media when you hate being on camera
For owners who would rather run the business than film themselves.
First brand read free. No filming.
On this page
The short answer
If you hate being on camera, the decision is how you appear, not whether you post. There are four ways: show the work instead of yourself, put your voice over footage, let customers and staff appear, or use an avatar of yourself that speaks your scripts. The first three depend on your time and other people; the fourth needs one photo, a short voice sample and your approval.
Updated
Four ways, and what each asks of you
Show the work
The product, the process, the before and after. Real and trusted, but someone still has to film and edit every week.
Your voice over footage
You talk, the screen shows something else. You stay off camera, and you still record and edit.
Customers and staff
Other people on camera. Powerful when it happens, and hard to make happen on a schedule.
An avatar of you
Your face and voice present a new script each day without you filming. Percify sets it up from one photo and a short voice sample, and posts what you approve.
Two questions, one way to appear
About once a week Yes, people buy me
An avatar of you
Once a week, any of the four works. If people buy you, a face matters, and an avatar puts yours on every post without filming.
What it asks of you. Your face and voice present a new script each day without you filming. Percify sets it up from one photo and a short voice sample, and posts what you approve.
About once a week No, keep me unseen
Show the work
Once a week, any of the four works. Showing the work keeps you out of frame entirely; someone still films and edits it each week.
What it asks of you. The product, the process, the before and after. Real and trusted, but someone still has to film and edit every week.
Every day Yes, people buy me
An avatar of you
Every day, the ways that need filming are the hardest to keep up. An avatar presents a new script daily in your face and voice, from one photo and a short voice sample.
What it asks of you. Your face and voice present a new script each day without you filming. Percify sets it up from one photo and a short voice sample, and posts what you approve.
Every day No, keep me unseen
Your voice over footage
It keeps you out of frame. At a daily pace you still record and edit every post, which is the part that is hardest to keep up.
What it asks of you. You talk, the screen shows something else. You stay off camera, and you still record and edit.
A starting point from the guidance on this page, not a rule.
How to decide
How often you need to post
Once a week, any of the four works. Every day, the ones that need you to film are the hardest to keep up.
Whether people buy you or the product
A coach or advisor is the product, so a face matters. A shop can let the product carry more of it.
Who writes it
Being off camera does not solve what to say. Percify reads your website and writes each post from it, built on a format that already worked in your market.
How much you want to be seen
Showing the work or your voice keeps you out of frame entirely. An avatar puts your face on every post, which is the point if people buy you, and the wrong choice if you would rather stay unseen.
Read next
Your questions, answered
Short answers to what people ask next.
No, but a recognisable person helps people trust a small business. If you want the face without the filming, an avatar of you made from one photo is the middle path.
The setup is a link to your site, one photo and a short voice sample. After that your part is approving the posts you like.
It is made from your own photo and your own voice. You see every video before it is posted and can reject any of them.
Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Pinterest, Threads, Bluesky and Reddit.