What is a Brand OS?
Rules in a document, or a system that does the work.
First brand read free. No filming.
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The short answer
A Brand OS, or brand operating system, is the system that turns a brand’s identity into everything it publishes. In design the term means the rules: logo, colours, type and tone in one place. In content it also does the work: it reads the brand, decides what to post, makes it and publishes it.
Updated
Two meanings of the same term
A Brand OS as rules
What a design agency delivers: guidelines, a component library, a tone of voice document. People still make and post everything; the OS keeps it consistent.
A Brand OS as a working system
Software that holds the brand and acts on it: it reads who you are, writes and makes the posts in your voice, publishes them and learns from the results. Percify Brand OS is this kind.
Same brand, two systems
As rules. The brand sits in a document. People still make and post everything.
As a working system. The brand sits in software that acts on it, round after round. Reads, Makes, Publishes, Learns.
Diagram of the two meanings above, not a product screenshot.
What Percify Brand OS does
- 01
Holds the identity
One read of your website fills it: name, logo, colours, fonts, tone of voice, audiences, what you sell and who you compete with. No guidelines document needed first.
- 02
Applies it to every idea
The daily ideas are written in that tone, for those audiences, each starting from a real post that performed in your market.
- 03
Gives the brand one presenter
Videos are presented by your own face and voice, so every post looks and sounds like the same brand.
- 04
Ships what you keep
The posts you keep go out to your own accounts, on up to 10 platforms.
- 05
Updates from the results
Each post’s numbers feed back into the brand, so the next round leans toward what your audience responded to.
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Your questions, answered
Short answers to what people ask next.
Brand operating system: one system that holds what the brand is and governs, or produces, everything it puts out.
Guidelines are the rules. A Brand OS in the design sense is those rules made usable, and in the content sense it also makes and publishes the content from them.
Percify’s distribution product on percify.ai. It reads your brand from your website, deals you daily posts built on formats that already worked, presents them with your own face and voice, and posts the ones you approve. Percify’s creative studio, for making avatars and videos directly, is on percify.io.
No. Percify builds its read from your website, or from a one-sentence description if you have no site yet. Your first brand read is free.