Best time to post on TikTok
What four studies say, and the two windows most of them share.
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The short answer
Four large studies agree on only two TikTok windows: Saturday around 3 p.m. and Sunday around 9 a.m., each named by three of the four, in your audience’s local time. Beyond those they disagree: Sprout Social favours Tuesday to Thursday afternoons and says to avoid weekends, while Buffer’s single best slot is Sunday at 9 a.m.
Updated
TikTok, hour by hour
Where 3 of 4 studies agree on TikTok
- Saturday 3 p.m.–4 p.m.
- Sunday 9 a.m.–10 a.m.
Each cell counts how many of the four studies name that hour, in the audience’s local time. Hours read from each study’s TikTok page on 1 October 2026; sources below.
Use it on your account
- 01
Start with the shared windows
Saturday afternoon and Sunday morning, plus one weekday slot from the study closest to your audience.
- 02
Open your TikTok analytics
The followers view shows the hours and days your own audience is most active. Prefer it over any study once you have a few weeks of posts.
- 03
Hold the times for four weeks
Same times, varied content. Then compare each slot’s first-day views.
- 04
Keep the best two, test one
Drop the weakest slot and try a new one from the grid.
What each study says
Each study’s own TikTok page, read on 1 October 2026. Percify is not affiliated with any of them.
- Best time, as published
- Sunday at 9 a.m., followed by Monday at 1 p.m. and Sunday at 1 p.m.
- Time zone
- Made “universally applicable”: your local time
- Data
- 7.1 million TikTok posts
Hootsuite
Its headline and its per-day list differ slightly; the grid uses the per-day list.
Source: blog.hootsuite.com, read Invalid Date
- Best time, as published
- Thursday morning (6–9 am) and Saturday midday (10 am–6 pm)
- Time zone
- “Localized across 118 countries”
- Data
- Over 1 million social posts
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Your questions, answered
Short answers to what people ask next.
The hours are the same in local time: the studies localise them, so 3 p.m. on Saturday means 3 p.m. where your audience lives, whether that is Italy, the UK or the US. If your followers are spread across time zones, post for the largest group and check TikTok analytics for when they are active.
Where four large studies overlap most: Saturday around 3 p.m. and Sunday around 9 a.m., in your audience’s local time. Each is named by three of the four studies; no single hour is named by all four.
The studies disagree. Sprout Social and SocialPilot point to Tuesday to Thursday; Buffer names Saturday as the best day and Sunday 9 a.m. as its single best slot; Hootsuite names Thursday morning and Saturday midday.
Sprout Social says to avoid Saturday and Sunday. SocialPilot calls Sunday the weakest day, especially late at night. Hootsuite notes lower engagement before 6 a.m. and after 11 p.m.
Your audience’s. All four studies give local times, so post at those hours where most of your followers are.
As often as you can keep quality up. The guide on how often to post covers each platform with sources.
Percify schedules your approved posts at the times you choose. TikTok posts are sent from the Percify app; posting accounts come with Scale (3) and Ultra (10), or $5 a month each on any plan.