How to make money on TikTok, by TikTok’s own rules
Creator Rewards, TikTok Shop, brand deals and your own business: what each needs and what it pays for.
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The short answer
There are four main ways to make money on TikTok: The Creator Rewards Program, which pays for qualified views on videos of a minute or longer once you have 10,000 followers and 100,000 views in 30 days; selling through TikTok Shop where it is available; paid brand deals, which must use TikTok’s commercial content disclosure; and bringing customers to your own business.
Updated
Start earning, step by step
- 01
Pick the way that fits
Creators chase Creator Rewards and brand deals; businesses get the most from bringing buyers to their own product.
- 02
Post originals, a minute or longer
Only original videos of at least one minute earn Creator Rewards, and TikTok’s own growth advice is to create content longer than a minute.
- 03
Grow to the thresholds
Hook in the first 3 seconds, hold viewers to the end and post regularly; TikTok says watch time is a key driver.
- 04
Disclose every paid post
Turn on the commercial content disclosure for anything a brand paid for or gifted.
- 05
Point viewers somewhere
A link in your profile, a shop or a clear next step, so views turn into customers.
The ways, and what each needs
Creator Rewards Program
At least 10,000 followers, 100,000 video views in the last 30 days, videos at least one minute long, age 18 or over, a personal account. Pays on qualified views.
What a qualified view is
A unique For You feed view watched for at least 5 seconds, excluding fraud, paid, promoted, disliked and artificial views. A video needs 1,000 For You views before it earns.
TikTok Shop
Sell products through in-feed videos, LIVE and the Showcase tab, in 15 countries including the US, UK and Brazil.
Brand deals
Content made for payment or a free product is branded content: you “must enable the commercial content disclosure toggle”. Brands can run your post as a Spark Ad with your authorisation.
Your own business
For most small brands the biggest money is indirect: customers who find you on TikTok and buy your product or service.
What does not earn
Duets, Stitches and others’ content with slight changes such as speed-ups, filters or stickers do not count as original for Creator Rewards.
The sources
TikTok’s own pages, read on 2 October 2026. Programmes and countries change; check the Help Center for your region. Percify is not affiliated with TikTok.
Creator Rewards Program
TikTok Help Center: eligibility and qualified views.
Source: support.tiktok.com, read Invalid Date
- What it says
- 10,000 followers, 100,000 views in 30 days, videos at least one minute
- Rule
- Qualified views: 5 seconds or more from the For You feed; 1,000 before earnings start
- Date
- Help Center, read 2 October 2026
- What it says
- Sell through in-feed videos, LIVE and the Showcase tab
- Rule
- Available in 15 countries
- Date
- Updated June 2026
Branded Content Policy
TikTok’s rules for paid and gifted content.
Source: tiktok.com; quote: Spark Ads, read Invalid Date
- What it says
- Covers content made for payment or any other incentive, including gifted products
- Rule
- Commercial content disclosure toggle required
- Date
- Effective 31 August 2026
Read next
Your questions, answered
Short answers to what people ask next.
For the Creator Rewards Program, 10,000 followers plus 100,000 video views in the last 30 days. Selling your own product or doing brand deals has no follower minimum.
TikTok does not publish a fixed rate. Creator Rewards pays on qualified views, and earnings vary by video and region.
For Creator Rewards, yes: only videos of at least one minute count. Shorter videos can still bring customers or brand deals.
No. TikTok says business accounts are not eligible; the programme is for personal accounts.
They must be original and labelled when they show realistic AI people. Reused or mass-produced near-copies are not eligible for the For You feed or Creator Rewards.
Percify makes a daily short video for your brand with your own face and voice, built on formats that performed in your market, and posts the ones you approve, so TikTok brings customers to your business.