Comparison

Agency, do it yourself, or AI?

Four ways to get posted every day, and what each one leaves to you.

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First brand read free. No filming.

On this page
  1. The short answer
  2. Who does which step
  3. When each one is the right call
  4. Read next
  5. Questions

The short answer

Each option leaves a different part of the work to you. An agency does the work for a monthly retainer and adjusts slowly; doing it yourself costs hours instead of money; AI chat tools write drafts and leave making and posting to you; a distribution system like Percify Brand OS researches, makes and posts, and leaves you the approval and the replies.

Updated

Who does which step

StepAn agencyDoing it yourselfAI chat toolsPercify Brand OS
Research what works in your marketPartlyPartlyPartlyCovered
Build on formats that already performedPartlyLeft to youLeft to youCovered
Make the post, video includedCoveredCoveredPartlyCovered
Post it to your accountsCoveredCoveredLeft to youCovered
Learn from the numbers, every roundPartlyLeft to youLeft to youCovered
Answer comments and manage the communityCoveredCoveredPartlyLeft to you
Steps fully covered3 of 63 of 60 of 65 of 6

Filled = covered. Half = partly, or slowly. Empty = left to you. Percify does not answer comments or manage your community; that stays with you or an agency.

When each one is the right call

  • An agency

    When you want people to own strategy, campaigns and community, and a retainer fits your budget. Expect weeks to ramp up and learning in monthly reports.

  • Doing it yourself

    When you enjoy making content and have the hours. The cost is time: filming, editing and posting, then guessing what to make next.

  • AI chat tools

    When you only need a draft. ChatGPT, Grok and similar tools stop at the script; the video and the posting are still yours.

  • Percify Brand OS

    When you want to be posted every day without filming. It reads your brand, makes each post in your voice and face from a format that already worked, and posts what you approve. Replies and community stay with you.

FAQs

Your questions, answered

Short answers to what people ask next.

Usually by a wide margin: an agency charges a monthly retainer for people’s time, while Percify’s first brand read is free and its plans are listed on the pricing page. They are not the same service, though: an agency can also own strategy and community, which a tool does not. For published prices side by side, see our guide to what a short video every day costs.

It can draft captions and scripts. It does not make your videos with your face and voice, post them to your accounts, or learn from your results; that is the gap a distribution system fills.

You approve, and you answer your comments. Percify deals a round of posts, you keep the ones that sound like you, and it schedules them. You can play, shuffle or reject any post first.

The brand read usually takes under two minutes, and your first Composer round is dealt from it. Nothing needs to be filmed.

See what Percify makes of your brand

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